“It seems unlikely that we will be able to locate a toxicologist [ a scientist who studies poisons] who will give a ‘clean’ opinion to tobacco, even if she agrees that ingredients pose no risk. The mot realistic hope is that we can get an opinion that tobacco is a ‘risk factor.’” –1986 R.J. Reynolds (RJR) document
“…comic strip type copy might get a much higher readership among younger people than any other type of copy.” – 1973 RJR memo.
“This young adult market, the 14-to24 age group…represent(s) tomorrow’s cigarette business.” – 1974 RJR memo.
“The amount of evidence accumulated to indict [accuse] cigarette smoke as a health hazard is overwhelming. The evidence challenging such an indictment is scant.” – 1962 RJR memo
“Without nicotine…there would be no smoking…” – 1972 Philip Morris researcher
Cigarettes “cause or predispose, lung cancer…They contribute to certain cardiovascular disorders…They may well be truly causative in emphysema, etc., etc.” – 1963 internal memo from Addision Yeaman, executive president of Brown and Williamson, president of Council for Tobacco Research.
“We are, then, in the business of selling nicotine, an addictive drug…” – 1963 internal memo from Addison Yeaman, executive vice president of Brown and Williamson, president of Council for Tobacco Research.