
When Ritney Castine was 10 years old, the Boys and Girls Club he attended in Napoleonville gave him an early education on smoking. “The issue of how the tobacco industry seeks to manipulate and target young people with their advertising, with their product lineup, all of that stuff really interested me,” Castine said.
Fourteen years later, Castine remains just as interested — and even more involved — in the subject.
The Southern University political science major and a Department of Health and Hospitals employee is one of 15 college students nationally selected for a Youth Activism Fellowship sponsored by Legacy, an anti-tobacco organization. For Castine, the fellowship continues a personal effort to discourage underage smoking that has never stopped.
Since being a part of the Boys and Girls Club’s Teens Against Tobacco Use, anti-smoking has been Castine’s passion. TATU lobbied Napoleonville’s Town Council, the Assumption Parish Police Jury and the State Legislature on smoking issues. As a teen, he co-founded an organization in Assumption Parish called Peers Against Tobacco that worked with other organizations to lobby governmental entities to curb tobacco use in public places. At 16, Castine was named South Regional Youth Advocate of the Year by the Campaign for Tobacco-Free Kids.
The death of an uncle, a smoker, to lung cancer was one of the family issues that shaped Castine’s thinking.
“My passion really found itself in knowing that folks in my own family have struggled with addiction to tobacco use,” he said. “My grandmother, even with me flying across the country and winning national and state awards still to this day struggles with tobacco use, not because it’s something she wants to do but because it’s something she is addicted to because she started smoking at the age of 13.”
Castine has been part of efforts that worked directly with teens and lobbied public officials. DHH’s Louisiana Tobacco Control Program and Campaign for Tobacco-Free Living annually co-sponsor statewide youth summits that bring in speakers to give attendees ways to make a difference in their communities.
Before the passage of the Louisiana Smoke-Free Air Act, which in 2007 banned smoking in most public places, smoking opponents chipped away at the problem city by city, creating local ordinances that were stronger than the existing state laws.
Laws, however, aren’t the only battleground, Castine said.
“The only way to combat this is empowering the young people to make a difference, knowing that the youth are more apt to listen to their peers than to adults,” he said.
The Legacy fellowship that Castine received included a recent conference in San Jose, Calif., at which participants formed committees to encourage the adoption of smoke-free policies at historically black colleges and universities and to encourage predominantly black churches and denominations to offer stop-smoking counseling.
He also attended a conference on menthol, a flavor additive that black smokers favor in much greater percentages than smokers of other races, Castine said. Federal laws ban adding of flavors to cigarettes but exempt menthol, Castine said, because of support by the Congressional Black Caucus. Cigarette companies marketed menthol cigarettes to the black community in part by sponsoring events that were important to African Americans, he said.
“I think that they view the tobacco industry not as a threat to African Americans but as a consistent ally because they were sponsoring those events,” Castine said.
Although Castine’s activism is as a volunteer, his work with DHH as youth and community programs coordinator also targets smoking issues. His office oversees grants that promote the 1-800-QUIT-NOW cessation helpline and helps plan the annual youth summit on tobacco issues.
“I know that 85 to 90 percent of current tobacco users start smoking before the age of 18,” Castine said. “I know that if I have the opportunity to educate and empower young people to resist the use of tobacco as a young person, then they won’t use.”