
Amanda Fall never really considered herself an anti-smoking advocate. Sitting before a statistic-filled binder in a conference room plastered with advertising campaign posters, the new executive director of Tobacco Free Allen County said her personal views quickly evolved during the past five years. It was during that half-decade stretch that Fall, 36, was the Transitions program director at the Fort Wayne Women’s Bureau, where she assisted recovering women and children in reintegrating with everyday life.
“In the addiction community, even when you give up your non-tobacco addiction, your life is still surrounded by tobacco,” she said, noting that post-program participants always bombarded her with the same questions in support groups.
“When’s my smoke break?”
“How much should I budget for cigarette purchases this week?”
“Just to watch the personal struggles – a lot of them wanted to stop but just couldn’t stop,” Fall recalled.
And it was that pivotal experience that motivated her to accept the new position at Tobacco Free Allen County and replace former Executive Director Dick Conklin, who recently retired after six years with the organization.
In her third day on the job this month, Fall echoed local health officials’ pleas for state legislation banning smoking not just within businesses but also on their outdoor properties.
She also cited a historically low smoking rate for all of Indiana – 21.2 percent – that was announced last week by the state health department as a promising but unfinished step forward.
“There’s still a lot of work to be done, absolutely,” she said. “It’s great news that it’s dropped, but we still don’t have a statewide smoking policy.”
The inherent challenges Hoosiers face in motivating tobacco-free lawmaking are numerous, she added.
For one, Fall said, “enforcement is always difficult” because Fort Wayne residents must independently report ordinance violations of the city’s smoking law they witness to the appropriate agency.
In a state where tobacco usage is a nostalgic pastime, such enforcement methods may be unreliable, she said.
Fall said that’s why targeting youth and uprooting smoking tendencies early on is her No. 1 priority.
That overarching goal will continue this school year as Tobacco Free Allen County collaborates with the Indiana High School Athletic Association to combat smoking among adolescents.
The IHSAA will select two student-athletes – one from Woodlan High School and one from North Side High School – to deliver anti-tobacco presentations at area schools. The schools were chosen because they had not participated previously during the program’s five-year run.
Fall described those on-the-ground efforts as far more effective than any lecture with which she would bore teen audiences.
“Peer education always works best with youth,” she said. “If I were to go to speak with them, I’d just be the crazy tobacco lady.”
Yet Fall admitted there remain serious obstacles.
A lifetime Fort Wayne resident who received her bachelor’s degree in social work from the University of Saint Francis and an MBA from Indiana Tech, Fall offered a general outline for cutting through Indiana’s smoke-clouded history.
She said tobacco consumption must continue to decline as a social norm with increased public education. Then comes the harder part: amplifying that anti-smoking message for state lawmakers.
“With business, you can always hit the economic aspect, saying you’ll save more money if you ban smoking here,” Fall said. “But with legislators, I don’t know how you can incentivize them beyond their constituents being behind it.”