Smokeless tobacco a rising threat for kids
The 2008 WI Youth Tobacco Survey found that 7 percent of high school students and 3 percent of middle school students use chewing tobacco. Its use is more common among boys than girls.
With the numbers doubling in the years from middle school to high school, it is very important that our youths are educated about chewing tobacco, its effects on their bodies, and the products and advertising aimed at them by the tobacco companies.
Many people have the incorrect assumption that because chewing tobacco is smokeless, it is also harmless, since the poisons and chemicals are not released into the air. However, that is not the case. Chewing tobacco contains 28 cancer-causing agents, all of which are absorbed into the bloodstream during its use. In fact, chewing tobacco is more addictive and harder to quit than cigarettes. Using spit tobacco eight to 10 times a day can put as much nicotine into the body as smoking 30 to 40 cigarettes, since the nicotine content of spit tobacco is two to three times greater than a single cigarette. Nicotine is more addictive than cocaine or heroin (“About Spit Tobacco,” ETR Associates, 2007).
With the smoking bans that are being implemented around the nation, tobacco companies are changing the focus of their advertising — turning more to promotion of smokeless products as discreet alternatives to cigarettes in places where smoking is not allowed (www.cancer.org). This is creating a new tobacco user — one who smokes in their home, and uses smokeless products in public, posing even more serious health threats to their bodies.
Additionally, the smokeless products that the tobacco companies are advertising have an increasing appeal to teenagers, due to the variety of candy flavors that are available. A recent study by Portland State University Chemistry Professor James Pankow found that smokeless tobacco products have up to 700 percent more flavor additives than candy! The high levels of flavorings are used to cover the taste of the tobacco, luring kids into using it because of the good taste, and not forcing them to think about the health risks associated with its use.
Anti-tobacco advocates state that parents who don’t smoke are not aware about the new threat coming from smokeless flavored tobacco, as they simply have no idea that such products exist. The landmark Tobacco Control act adopted last June, and put into effect in November, prohibits the sales of cigarettes with any flavoring besides menthol; however, the ban doesn’t cover other flavored tobacco products.
Chewing tobacco users face a multitude of health risks, including cancers of the lip, tongue, cheeks, gums and floor and roof of the mouth, nicotine addiction, oral leukoplakia, gum disease and gum recession, heart attack and stroke . According to the Centers for Disease Control and Prevention, oral cancer is the sixth-leading cancer in men, and almost 75 percent of people diagnosed with oral and pharyngeal cancer use tobacco. Additionally, only 56 percent of people diagnosed with mouth or throat cancers live longer than five years.
Feb. 14 to 20 was Through With Chew Week. Established in 1989 by the American Academy of Otolaryngology — Head and Neck Surgery Inc., the week serves as an educational campaign to decrease spit tobacco use and increase awareness of the negative health effects of using these products . Locally, our Youth Initiatives group organized a number of events to increase awareness of the dangers associated with chewing tobacco. These kids have taken a stand to not use tobacco products, to educate their peers about the risks associated with the use of tobacco and to fight against the tobacco companies and their deceptive marketing practices. Join the kids in their efforts: Educate yourself about the dangers of chewing tobacco, and consider developing an action plan to quit if you are a current user.
Wendy Young is a Marshfield Clinic AmeriCorps Member serving the Inner Wisconsin Coalition for Youth (IWCFY), working on prevention activities with students in the local schools, including Wisconsin Rapids public and parochial, Immanuel Lutheran, Nekoosa, Pittsville and Auburndale. IWCFY is a network of community members promoting and facilitating healthy lifestyles.
