Bobby Labonte Racing (BLR) will be displaying some new colors during the 2010 dirt late model racing season. The team announced today the addition of Tantus Tobacco and their Red Buck Filtered Cigars brand as the primary sponsor of the No. 41 Red Buck Filtered Cigars machine driven by Brad Neat, who joined BLR last month. Red Buck will also be an associate sponsor of five-time dirt late model champion Earl Pearson Jr. and his No. 44 entry.

This is not the first time Red Buck has entered into the world of dirt late model racing. The 29-year-old Neat developed a relationship with Red Buck this past season and now looks forward to growing the successful partnership at BLR.
“The people at Tantus Tobacco and the folks who work on the Red Buck brand are truly passionate about dirt late model racing and its fans,” said Neat. “We worked together a little last season, and it’s great that they are joining us at Bobby Labonte Racing in 2010. I’m focused on winning races for them, but more importantly representing them throughout the year. They are giving us all the tools to be successful in every event we enter.”

“Tantus Tobacco is excited about the upcoming 2010 race season,” said Ross Haynes, Director of Sales for Tantus Tobacco. “We are proud to have the Red Buck name associated with two great drivers and avid outdoorsman such as Brad and Earl.” Neat was a two-time winner on the Lucas Oil Late Model Dirt Series in 2009 on his way to finishing seventh in the national championship. Pearson won four times on tour and finished third in the championship chase. Team owner Bobby Labonte knows that the addition of Red Buck will only make the team stronger.

“Tantus Tobacco is a company that believes in quality,” said team owner Bobby Labonte. “That makes them a great fit to our race team and we’re proud to welcome them on board. We hope to deliver them wins and represent them to the millions of dirt late model fans all across the country. Their partnership will make us a better team and that is something we’re all looking forward to.”

Neat and Pearson will make their debut with Red Buck February 1 when the team travels to Florida for the 34th annual DART Winternationals.

1q

Tags: tobacco sponsorships

This entry was posted on Thursday, December 17th, 2009 at 8:26 am and is filed under Smoking Campaign. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.