Japan Tobacco’s ‘Smoking Manners for Adults’ Ads
The success of Japan Tobacco’s Smoking Manners for Adults campaign is debatable, though the Tokyo Subway authority’s series of monthly Subway Manners posters proves imitation is the sincerest form of flattery. For JT, however, everything must come to an end – much like lit cigarettes – so let’s enjoy ads 61 through 73!
It only takes fingers to throw it away. It takes the whole body to clean it up
This ad reminds me of “Watching The Detectives” by Elvis Costello… “It only took my little finger to blow you away”. Elvis, if you’re reading this, I suggest you have your agent contact Japan Tobacco right away. You just might be This Year’s Model.
Most of the things dropped around the plants weren’t flower petals
This is serious stuff in a country that reveres Cherry Blossom Viewing to the point where TV newscasters chart the annual progress of the cherry blossom “front” as it sweeps northward every spring. On the other hand, anyone surveying a park the morning after the average Hanami (cherry blossom viewing party) will see much more than flower petals carpeting the ground.
Soaking in the rain, a cigarette butt grows, and grows
Almost Haiku-esque, this ad is exquisite in its graphic and textual harmony. An additional cool feature is the way the upper border of the frame condenses into raindrops that fall upon the discarded cigarette butt. You almost WANT to see this process in action… er, wait a minute!
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