A New Design for Camel
Japan Tobacco International (JTI), the world’s third largest Tobacco Company, introduced a new design for its premium brand Camel. It will be available for four weeks from 1st April in the Independent and Wholesale channels.
Camel is a brand of cigarettes that was introduced by American company R.J. Reynolds Tobacco in the summer of 1913. Most current Camel cigarettes contain a blend of Turkish and Virginia tobacco.
Camel is one of the top 5 cigarette brands in the world and one of the leading players in the ‘American Blend’ tobacco market.
This cig brand became popular among adult smokers in urban areas as well as in regions with high adult student populations.
With almost one in three UK adult smokers choose to smoke premium brands, the premium sector remains a vital profit stream for retailers, so it is important to stock Camel to ensure the highest possible returns.
Japanese are far more willing to switch new brands for any number of reasons: Cool packaging, freebies, product modifications, limited editions, etc.
This attitude makes Japan a great testing ground for many products, but also a deceiving one.
Jeremy Blackburn, JTI’s Head of Communications, said: “The limited edition Camel packs has a fresh design in keeping with the brand’s long standing reputation for innovation.”
He added that the majority of adult smokers smoke Camel cigs, that’s why they should be well stocked at all times.
the attachments to this post:
camel
