Most Creative Anti-Smoking Ad Campaigns
It appears that some of the most creative and inventive advertising is coming from nonprofits these days.
This month, I will be taking a look at the nonprofits and “for a good cause” marketing techniques. Today, we turn to the the advertising campaigns being used to increase awareness about the bad effects of smoking.
How would you urge people to stop smoking?
Over the years, the anti-smoking movement has had terrific and inventive print and television ads. They are now broadening to some pretty creative guerilla marketing techniques. If you remember, in June, I showed one example of a great stop smoking direct mail campaign , but the anti smoking movement has taken it to great lengths to get their message heard
These ads were used on the public transportation.
This series of ads above and below show an anti smoking campaign illustrating various other warnings and then comparing it with the warning given on a cigarette pack. The advertisement aims to get people to understand the meaning of a warning. It is not a caution and something that will happen to everyone else. It is real, and people increasingly tend to ignore anti-smoking warnings.
The advertisements show several circumstances when ignoring the warning could lead a person to death. The basic text of the campaign reads, ‘you wouldn’t ignore this warning. Why ignore them on cigarette packs?’
Literally everywhere you go, you see this campaign. They can be seen in small towns around the world.
Do you think these ads are effective? Would they have captured your attention? Would any of them have caused you to think twice about smoking?
