Large retailers prepared for Tobacco display ban
Thursday, January 5th, 2012
The 100-day countdown until the government’s ban on displaying tobacco products in large retail stores comes into effect is now underway, meaning the UK’s largest grocers have just three months to ensure they have their shops in order. New legislation announced last March ruled that large stores over 3,000 sq ft will have to hide cigarettes and other tobacco products under the counter or in closed cabinets, with the aim of changing attitudes to smoking and reducing promotion of these products.
While smaller retailers, including thousands of convenience stores nationwide, have been ordered to meet the new criteria by April 6th 2015, larger enterprises such as supermarket superstores must comply by the same date this year.
Retail establishments will be prohibited from displaying tobacco goods to the public except on occasions, for instance when staff need to serve customers or when they are carrying out stock control or cleaning.
On hearing the announcement in 2011, retail representative groups bemoaned the extra expense the new legislation would create, with the British Retail Consortium adding there was “no evidence” to suggest hiding these products would reduce the number of people who smoke.
But even if reluctant, the major supermarkets have embarked on a strategy to remove tobacco displays in their stores, and April’s deadline is set to be met in good time.
A spokesperson for leading grocer Sainsbury’s told Retail Gazette: “We will be using gantries in our larger stores to ensure that tobacco products are not on display.
“Alongside this we will be thoroughly training our colleagues to ensure they comply with the relevant legislation. We are confident that we can meet the requirements of the legislation whilst at the same time still providing great service for customers.”
Co-operative Food said that it will be “fully compliant” with the legislation by April, and it is fitting sliding doors to gantries to hide its tobacco displays.
The UK’s supermarket groups also operate a large number of smaller convenience stores such as Tesco Express and Sainsbury’s Local. Unlike the larger stores in their portfolio, many of these shops do not have to meet the new guidelines until 2015.
“With regard to smaller stores we will of course listen to any feedback we receive from customers, colleagues and the authorities to ensure that by 2015 we again have a solution that not only meets the requirements of the legislation but also ensures we are still able to provide a quality service,” the Sainsbury’s spokesperson added.
Welcoming the government’s decision to ban tobacco displays in retail outlets, CEO of the Action on Smoking and Health charity Deborah Arnott said that it was the right time for a change.
“For far too long large, colourful tobacco displays right by the sweets in shops have promoted cigarettes to children and made smoking seem part of everyday life,” she explained.
“Removing these displays is a critical element of the government’s comprehensive strategy to protect children from the harm caused by tobacco.”
Similar moves were made in the Republic of Ireland in 2009, five years after the country became the first European nation to fully ban smoking in the workplace.
Arnott added: “Retailers have nothing to fear, the evidence from Ireland when the legislation was implemented there was that committed smokers still knew where to buy cigarettes and didn’t need to see the displays to decide what they wanted to buy.”
The UK’s largest retailer, Tesco, said today that it is trialling a new kiosk display in a small number of stores ahead of the introduction of the new legislation.








