TRANSFORMING VOGUE INTO A DISTINCTIVE BRAND IN KOREA

TRANSFORMING VOGUE INTO A DISTINCTIVE BRAND IN KOREA
It comes from France and has big ambitions in Korea. It wants to be the 1st choice to conventional super slim smokers who value quality of life. Vogue must become the alternative to Esse, the market leader. Most Koreans smoke Esse. For Vogue to get him to switch, it must offer him a real choice ...