Young Smokers Influenced by Young Stars
Friday, June 26th, 2009
Movies which portray characters who smoke could soon be controlled by an automatic 18 rating while showing in Liverpool.
The main effect of films is to enroll new smokers from among young adults. Movies encourage them to experiment, and once they start experimenting with cigarettes other factors take hold. Movies create the expectation that smoking will turn out okay.
Liverpool Primary Care Trust (PCT) wants to prohibit young people from exposure to smoking actors because they can attract children in starting smoking.
The researchers analyzed the data on 5,300 participants, under 18 years old which smoke in Liverpool, half of whom were influenced by films.
If this legislation will be approved, then the council could urge 18 classifications under the Licensing Act 2003.
The city council decided to approve this new low, and people in the city have been urged to engage in a consultation, which starts in August.
Under the new plan, classic films which portray smoking characters would be unaffected and the policy would only be related new dismisses.
Nevertheless, films about historical figures and those which show a “clear and unambiguous description of the dangers of smoking” would be exempt.
Councilor Malcolm Kelly, chair of the patenting and gambling committee, said: “We were given a presentation earlier this year by the PCT in which they spoke about the high level of young people who smoke in Liverpool and that study showed that young people are more likely to smoke if they were influenced by seeing their favorite stars smoking in films. However, we want to get the views of a wide range of organizations and the public in general before we decide whether to go ahead with this idea.”
Government guidance said that the authorities should only cancel the British Board of Film Classification (BBFC) if there are “very good local reasons”.
In its report to the council, Liverpool PCT said the city’s smoking influence was “excessively high” at 29%. The national level is 22%.
It added that research from several countries suggested that smoking in movies was “the most effective of the social influences which lead young people into smoking”.
British Board of Film Classification (BBFC) spokeswoman Sue Clark told, “We have done our own consultation with the public and we specifically asked them about whether smoking in films should be a classification issue – we were told it shouldn’t”.

It’s been almost 12 years since Joe Camel retired. A legal settlement in 1998 prohibited the cool iconic cartoon character from being used in packaging and advertising. It turns out that Joe Camel was becoming as recognizable to kids as Mickey Mouse.